On Friday, J.C. Penney Co. (NYSE:JCP)shares dropped to a 13-year low, but the company announced some major plans to sell shares in an effort to raise approximately $932 million.
The plan that definitely hits Disney fans is that J.C. Penny stores will not only have private labels on the clothes, but two new in-store shops Giggle Baby and the other, is Disney.
J.C. Penney stores look to market to kids by creating exclusive in-store shops for Disney. Another great news is that Disney DISdesigned products with prices “slightly below” those in Disney store.
Disney and Giggle Baby shops will officially be in 560+ Penney stores in early October, but check out your local J.C. Penney stores cause you never know, it might already be open like the one in Redlands, California– Citrus Plaza. You might also get a kids catalog in the next 18 months or so that will remind you to check out this new area.